"Respect for Marriage" Ad Campaign

A pro-gay marriage group is set to launch a $1 million media campaign in support of same-sex nuptials, with full-page ads in several major newspapers and a television spot featuring President Barack Obama, former first lady Laura Bush and former Vice ,President Dick Cheney.

The Respect for Marriage Coalition, co-chaired by the Human Rights Campaign, is behind the ad campaign, which begins with TV spots airing on national cable and the Sunday-morning talk shows, along with ads in POLITICO, The New York Times and The Wall Street Journal, officials with the group said.


The goal of the spot is to show voices from both sides of the political aisle supporting gay marriage, an issue which saw statewide victories in Washington, Maryland, Maine and Minnesota on Election Day last November.

The spot doesn’t feature fresh sit-down interviews, but uses clips from Bush, Cheney, Obama and former Secretary of State Colin Powell discussing gay marriage.

In the ad, Bush is quoted as saying, “When couples are committed to each other and love each other, then they ought to have the same sort of rights that everyone has.”

Obama’s clip is from his inaugural address last month, in which he said, “Our journey is not complete until our gay brothers and sisters are treated like anyone else under the law.”

There are two major cases in front of the U.S. Supreme Court that relate to gay marriage — one about the California gay marriage ban, the other about the federal Defense of Marriage Act — and the ad campaign takes place in the context of landmarks in the pro-gay marriage movement.

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